In the restaurant industry, the art of pricing food begins with understanding the science of food costs. In other words, 32% of the revenue in which restaurants earn is spent on food, beverages, condiments, and supplies. Restaurants also sell their service, food, camaraderie, and their brand making restaurant menu pricing and art and a science. The process of costing and pricing, however, differ based on the various services which restaurants provide. This is due to one-time events which create their exclusive costs and restaurants need to earn more money to compensate for the time and effort they invested in providing alternative services.